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The fastest way to attract consumers is through word of mouth.

It is the same for the SW industry. Companies are growing rapidly with the 'word-of-mouth marketing strategy'. INNORULES, which is making outstanding achievements with its BRE (Business Rule Engine) solution, is a good example. 

Kim Kil-Kon, CEO of INNORULES, said, "It was challenging to lead a domestic software company for over ten years," he said.

BRE, the main business area of INNORULES, is a system created to process business rules. It is a system that stores and manages applications, interfaces, business knowledge, regulations, and rules within the existing IT architecture. SK Telecom, Samsung Electronics, Hyundai Maritime & Housing Finance Corporation, etc., are using INNORULES software solutions.

Recently, as INNORULES' rule engine became known in Japan, officials from large companies in Japan also sought the company.

CEO Kim said, "Our products are attracting interest in Japan, so we held seminars and other various events."

He cited employees as the driving force behind INNORULES' success and also talked about his personal view of Talent. CEO Kim said that rather than someone who can only speak plausibly, he wants someone who can dig deep in his field. As INNORULES is a solution company, not a staffing company, it needs a lot of researchers to develop good products.

CEO Kim said, "There are people with high academic qualifications in our company, but at the same time, many have graduated from junior colleges as well. Since IT is a specialized field, it is difficult to say that people who have graduated from a good university will achieve great results." he added, "Talent in research rather than the academic background."