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INNORULES CO.,LTD (CEO Kil Kon Kim), a digital transformation automation solution specialist, announced on the 21st that it has received preliminary approval for going public on the KOSDAQ. INNORULES' listing is organized by NH Investment & Securities and is expected to be listed on the KOSDAQ this year.

Established in 2007, INNORULES is a global B2B company that develops and supplies digital transformation automation software solutions. The company's main products include "InnoRules," a digital decision manager, and "InnoProduct," a digital product information manager.

Its representative product, InnoRules (same as the company name), replaces the programming process in digitalizing business processes. InnoRules is a low-code solution that minimizes the coding process and enables the digitalization of business processes by non-IT personnel.

INNORULES' digital transformation automation software enables convenient management of business rules, shortens product development period and processing time. Also, INNORULES' DX automation solutions are versatile; every industry is its potential customer.

Based on these strengths, INNORULES' solutions have secured a high market share in the local financial industry, such as insurance and credit card. They have also secured a number of customers in various industries such as ▲manufacturing ▲public sector ▲retails, and services ▲education ▲healthcare. In 2016, it landed in the Japanese market and has been showing steady results. In 2018, it managed to fortify its local presence by securing strategic investment from Hitachi Manufacturing.

Since the outbreak of COVID 19, the digital transformation solution market has expanded. INNORULES' sales increased from 10.6 billion won in 2020 to 15.9 billion won in 2021, and operating profit increased from 1.6 billion won to 3 billion won.

INNORULES is selected as a youth-friendly small giant by the Ministry of Employment and Labor for three consecutive years in 2020, 2021, and 2022. INNORULES strives to improve the welfare of its employees by providing various benefits. 

Kil Kon Kim, the CEO of INNORULES, said, "I am delighted to have successfully passed the preliminary examination, the first step for listing INNORULES on the KOSDAQ market. We are preparing to submit a registration statement and go through the full-fledged procedure for listing."