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INNORULES, a company specializing in business rule management system (BRMS) and product factory (PF) solution, signed a strategic investment contract with Hitachi in Japan. INNORULES is actively promoting Japanese and global business together with Hitachi.

INNORULES supplied its product factory solution, 'InnoProduct', based on the self-developed BRE solution, to major domestic insurance companies such as Dongbu Insurance, Meritz Fire & Marine Insurance, ING Life Insurance, Nonghyup Life Insurance, Allianz Life Insurance, and Samsung Life Insurance. 

In recognition of its stability and functionality, 80% of domestic insurance companies have adopted INNORULES' solution for their next-generation project. 

In 2016, the company supplied InnoProduct to Japanese financial institutions after a three-year verification period with Hitachi. In 2015, INNORULES established a Japanese corporation for a close cooperation system with Hitachi and provided solutions to various industries, including Japanese financial institutions.

"Hitachi is focusing on digital solution business that provides new financial services using information technology (IT)," said Tatsuro Ueda, head of Hitachi Financial 2nd Systems Business Division. "Through this strategic investment, we plan to expand the supply of InnoRules and InnoProduct."

Kil-kon Kim, the CEO of INNORULES, said, "By signing a strategic investment contract with Hitachi, we have been recognized for product excellence and secured a global brand necessary for overseas expansion. We plan to increase the proportion of overseas sales to more than 30% of our total sales by 2020."