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Preparing to advance into Japan in partnership with INNORULES and Anest Business Solutions.

Hyundai HDS (CEO Lim Chang-Sik) joined hands with INNORULES (CEO Kim Kil-Kon) and a Japanese company Anest Business Solutions (CEO Son Seong-Il) to revitalize the Japanese Business Rule Engine (BRE) business.

BRE (Business Rule Engine) is a solution that automates tasks based on business rules for precise judgment and execution. The advantage of developing a business system using BRE is that the person in charge can easily modify business logic even if the business environment changes. 

Amid the growing interest in BRE in Japan, Hyundai HDS plans to target the BRE market with Anest Business Solutions, the sole Japanese distributor of INNORULES' products, through Hyundai Marine & Fire Insurance's experience and technology in building next-generation systems.

INNORULES is a BRE product made with pure domestic technology. It is mostly used by financial companies such as insurance and card securities, manufacturers such as Samsung Electronics, public institutions, and domestic customers in the telecommunication and service industries.