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■ 2009 Hit Product in Consumer Recommendation Sector - Product Factory

‘InnoProduct,’ a product factory solution from INNORULES (CEO Kil-Kon Kim), a company specializing in business rule management system (BRMS) development, can more efficiently manage the product life cycle from product planning and development to sales and post-analysis. It is a BRMS-based solution that integrates product structure information and product service-related rules (business rules, service conditions, etc.)

InnoProduct enables convenient management of product structure and product-related business rules. It also enables efficient management of tangible and intangible product management tasks that require frequent changes in service conditions, tasks that need to be maintained continuously, and flexibility and promptness in response to unprecedented business changes.

InnoProduct enables convenient product structure, product component relationships, and product information management. It also assigns rules to products, attributes, and relationships at each level to provide integrated management of product information, attributes, and business rules.

Changes in product structure, properties, and rules can be logically defined without modifying physical repositories and programs to accommodate various business changes quickly. InnoProduct delivers high performance through rule caching and efficient storage architecture design.

InnoProduct was introduced this year to companies such as Samsung Life, BC Card, Dongyang Securities, Daum Direct Insurance, Construction Mutual Aid Association, and Suhyup for product management and establishment of various business rules management. The application of InnoProduct to securities, card, and savings bank products is an outstanding achievement.

INNORULES plans to construct the next-generation system in the second financial sector based on the performance in various financial entities. And also it plans to expand its influence in different service products such as communication and travel. In addition, it plans to advance into the leading financial markets such as Japan, using experience in large domestic financial companies as a stepping stone.