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INNORULES, which recently signed a partnership with InfoConnect in Malaysia, announced that it had laid the foundation for supplying its digital transformation core software solutions to Southeast Asian countries such as Thailand, Indonesia, and Vietnam. INNORULES previously signed contracts with Japan and CIS (Commonwealth of independent states) countries to supply various software solutions necessary for the digital transformation of companies and financial institutions. INNORULES expects to overcome the COVID-19 recession by expanding its market to global. 

INNORULES has significantly reduced the time and cost of market development through the direct dispatch of domestic employees. INNORULES expects to accelerate the expansion of the overseas market through marketing and sales strategies tailored to local circumstances.

The products INNORULES is working on to globalize are *DDM (Digital Decision Manager, Digital Decision Support System) and **DPM (Digital Product Manager, Digital Product Information Management System), which are the key domestic digital transformation software solutions. They have been recognized as core strategic products indispensable for managing general conglomerates and financial institutions. Currently, it maintains a reputation enough to maintain an 80% market share in the domestic SW solution market.

Digital Decision Manager (DDM) is an integrated platform that separates business rules distributed within the enterprise from corporate applications and other system processes, allowing the centralized management of business rules independently. DDM enables companies to develop and change business rules in a productive and controlled manner without coding based on program grammar. 

Digital Product Manager (DPM) is a product information management system that supports the development of new products quickly and easily by disassembling and assembling the product information, structure, and attributes that makeup products as a solution to these problems. InnoPoduct's integrated management of product information and business rules based on a powerful self-development rule engine provides flexibility to accommodate changes in the internal and external environment and quickly apply changes to the enterprise system.

INNORULES plans to not only sign a partnership contract with overseas customers in response to the current COVID19 pandemic but also provide product education to DDM/DPM in a non-face-to-face manner. As part of this, INNORULES is actively discovering industry-specific application cases that can stimulate the demand of potential customers and releasing audio and visual content to increase the effectiveness of product education for overseas partners' sales and consultants.

InfoConnect, INNORULES' strategic global partner, is a Malaysian IT company developing and selling business management and integrated business management SW solutions. It was established in 1994 and currently operates local subsidiaries in Thailand, Indonesia, and Vietnam, gaining a reputation as a promising software company in Southeast Asia.