Products go through planning/design, development, and operation (maintenance and modifications) stages and the operation results are analyzed and reflected in the planning/design of new products, resulting in new product development. This is called the lifecycle of products. Product Factory is an innovative system for effectively and efficiently managing the development, modification, operation, and management of products. It manages and operates product information and product rules, and handles requests for product-related information and business processing and provides them as services.

Instead of building the Product Hub through a separate MDM product, you can use the BRMS-based Product Factory. You can achieve the best synergies by managing the Product Criteria and Business Rules as two tiers under the same BRMS structure. InnoProduct, which is the product factory solution of InnoRules, not only performs the role of Product MDM through the "Standard Information Management" layer, but also easily and effectively provides various services required by backbone applications of financial institutions by combining with BRMS.