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On 13th April, INNORULES signed a strategic business agreement (MOU) with InfoConnect, a Malaysian information and content management company, aimed at executing joint marketing campaigns of various solutions.

InfoConnect is a Malaysian IT company that has developed and sold data capture, document and record management, form processing, business management, and integrated business management solutions since 1994. It shows excellent sales power in insurance and financial institutions, public and educational institutions, and logistics. It has established and operated separate local subsidiaries in Southeast Asia, such as Thailand, Vietnam, and Indonesia.

The purpose of this agreement is to expand the market not only in Malaysia but also throughout Asia by combining the product excellence of InnoRules (BRMS), InnoProduct (Product Factory), and InnoLife (Artificial Intelligence-Based Disease Prediction Solution), which INNORULES is promoting as a strategic product.

As part of this, first of all, the company decided to localize "InnoProduct," which is popular among financial institutions as the first work of cooperation, to be suitable for local financial institutions and to carry out active joint business activities.

'InnoProduct' is a solution that integrates information and manages products in business systems and rules. It is a product information management system that supports the development of new products quickly and easily by disassembling and assembling the product information, structure, and attributes that makeup products as a solution to these problems. InnoProduct's ability to integrate

and manage product information and business rules based on a powerful self-development rule engine provides flexibility to accommodate changes and quickly apply changes to the enterprise system.

In addition, the two companies will promote joint marketing of InnoRules, a business rule solution (BRMS), while building clean data with localization for InnoLife, an artificial intelligence (AI)-based disease prediction solution. The two companies plan to expand their product sales to Southeast Asian countries such as Indonesia, Vietnam, and Thailand in the second half of this year and to Malaysia through all-around cooperation.

Shim Hyun-Seop, vice president of INNORULES, said, "Like InfoConnect, we have a high understanding of solutions and have a good sales performance with financial institutions. It is an opportunity to enhance INNORULES' global competitiveness and help create a "super gap," he said. "We plan to focus on targeting global financial institutions above all else through close cooperation between the two companies."